Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products
During the creation of our product, Tainted Evidence, there were many aspects of Tv and film we were interested in using. Mainly we drew inspiration from the Michael Mann directed Collateral. Mann, known for his action-pact, yet clever and dark films, centres most of his films around the genre of thriller. Collateral was what we aimed for, however we did not wish to copy it. We had original ideas, such as the delivery of a piece of evidence, and also our location, around the crowded streets of London, and tube stations.
Question 2: How does your media product represent particular social groups?
In both Collateral and our project Tainted Evidence. The main characters Vincent (shown wearing grey) and Miller (wearing blue) are both dressed quiet smartly, with Miller being slightly more casual.

In the image of Miller, you can see he is on the phone, this is him taking orders on where to go and what to do, however Vincent is more of less his on boss. He does not take orders or instructions on what to do, he is only given a list of targets.

This is an interesting take, because we had to choice to give power to Millers character, but we choose to give the power to Jacks character. I believe this makes our project very different to Collateral. This gives our story more depth and we could of experimented with this other key figure, yet due to time constrictions we could not.
People may associate our product as a film that also focuses on crime, because of the use of the title ‘Evidence’. This is interesting to note out, as the cast in the project are very young. They are generally the age which some older generations point to as the cause of the problems in modern day societies, drugs, alcohol, gangs.

Jack (wearing black) is portrayed by an Asain, he exchanges very little words with the white skinned delivery boy Miller. This is generally a juxtaposition in society. Usually, a white person, typically a business man would be seen as the boss, yet in this little scene, Jack’s character challenges the norm and disrupts the equilibrium. He is seen to be the one with the answers, with the status, which Millers character does not have, which he hasn’t had for some time since the beginning, because he’s been taking orders from someone who he doesn’t know, through a phone. This is an important fact to note out. When they do meet face to face however, after the exchange of the evidence, Millers character is shown to raise his voice and react angrily, this brings down Jack’s status, but he has shown through their brief encounter that society believes doesn’t always represent the truth.
Typically, many people have might have gotten a sense of darkness and danger from Jacks character, wearing all black. They may have assiociated with Millers character more however. This could be because, as seen in the sequence, Miller is given orders and instructions, many people could relate to this as they may have also been given orders to carry out.
Q3&4: What kind of media institution might distribute your media product and why? How will you attract/address your audience?
I think that a institution which specialises in low-budget films, that is open to a large number of people to watch would be perfect, and I believe that YouTube is the most valuable resource we could use in this. Although not recognised as a producer or film, YouTube however has the power to distribute globally, which is where it success lies.
As our film is low-budget, resources are limited, and YouTube is one the most effective and free way to distribute our product.
Within minutes of searching YouTube for short student work, I came across a vast array of videos, all with views in the region of 2000-8000, with some even going past the 10000 mark.
One that caught my eye in particular is a film called, The Art of War. It is quiet similar to our genre, thriller. It is I believe a very powerful and unique piece of drama, where two assassins are unknowingly pitted against each other. This film has currently got 3,740 views. It has done well but there is always room for improvement, however this has been one the successful films I was able to find. Some which I looked at had less than 100 views.
There is clearly potential on posting on YouTube, and I believe no harm will be done from it, as it is an easy, effective way of advertisement, but to really sell the film to the audience, I believe more promotion must be made.
Still keeping with The Art of War, I noticed that, after searching and reading some comments, the filmmakers’ only prominent marketing tool was YouTube. I believe this is the wrong way to promote, what would of made the film more successful is if a Facebook or MySpace page was made. Myspace would generally be more successful, as there are already thousands of students posting work ranging from art, music, and short-films, it also has a more typical and correct audience, whom search the internet for talent. However, Facebook is primarily a social networking site, but this could be used to the advantage of filmmakers. Millions of people use Facebook, millions more than MySpace. If a campaign, where groups and fan pages are created, which show the film, the film would be much more successful, and possibly even reach a global audience.
However, as technology evolves, more chances to show yourself to the public emerges. Taking phones for example, many people take footage on their mobile phones and post it to places such as YouTube, but lately, more and more people are becoming news reporters, simply by being in the right place at the right time with the correct equipment (such as an iPhone), someone can post their footage, which probably nobody else recorded, and upload to news websites on Sky and BBC.
Many video and file sharing websites are also being created. Dailymotion, Vimeo and ZShare are some ways users can publish work online.
Question 5: Who would be the audience for your media product?
I think a realistic audience for our film would be teenagers, and young adults, aged 15-22 would be interested in our project.
When watching our film in the cinema, with the rest of the students, there was a big appericiation for what we achieved, which mainly told us that people to do like it, but more importantly, teenagers like it. Out of the whole population, the men and women who go to cinema’s the most are 24 or younger. There isn’t really a big difference between being around 18 and being 21, so it seems that this is a realistic target.
My first typical description of the ideal target audience would be.. Mark, Said and Kristina, all of whom enjoy going the cinema with friends, watching TV shows such as Skins and Spooks and films such as Collateral and Bourne Ultimatum. They shop where the fashion trend goes, could be Burton one day, Topshop and Next.

They are around the age of 18, looking to further their education at university, but with a view to getting a part time job to fund going out clubbing and socialising.
Question 6: What have you learned about technologies from the process of constructing this product?
In the production process of Tainted Evidence, there was no one program which we used, or could have used to put all the pieces of this puzzle together. We applied all our knowledge of programs which we already knew how to use, such as Adobe After Effects, and implementing them to good use with the new programs which we were learning to use.. Livetype, Soundtrack Pro and Final Cut.

We choose to do one thing at a time for our film, by starting and finishing one aspect, be it sound or editing, before moving onto the next.
We started with Final Cut, learning many techniques, but in my opinion this was the easiest program to master, we didn’t have many though shots and cuts, nor did we have to use slow motion, this made this process easier and less hassle free. We just needed to go through our shots, cutting and moving them into the right place, and trimming ones that were too long which would of slowed down the pace of the thriller.
Moving onto Soundtrack Pro, we already had a brief idea from one particular club scene in Collateral. We wanted a upbeat, technical, yet deep and edgy piece of music. This variation would help in create the atmosphere for the scenes. Having music with a sense of darkness and depth at the scenes where the two lead characters meet, and something to liven and get the audience into the flow at the start, when Miller walks away from the tube station.
We had changed our font near the deadline for submission. Originally we thought having a red coloured font, with calligraphic fonts was the best for our film. However, we changed minds when we saw that it didn’t really fit the thriller genre. We changed it using Livetype and made it a more bold font, which showed power.

We also relied heavily on Blogger, we updated our blogs every week, talking about what we did during filming, any exercises we may have done or tutorials we took part in.
Question 7: Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?
We continually learned many new things during the transition between the preliminary exercise we did compared to the final frame of Tainted Evidence.
As you can see from the pictures, the most prominent thing we changed was the setting. Having it set outside, meant we could feature some bigger backgrounds, of tall buildings, which were coloured grey and towered over us, this helped us create a sense of darkness, and gave the final version more depth.


Our story was planned out much more carefully and we paid attention to detail, such as using an envelope to transport the USB, and camera angles.


Question 8: Audience feedback and comment
Here is a selection of words, which were used to describe our project. These are the initial reactions of students and teachers, whom were asked their opinion.

Another way of feedback were to ask questions, this is our feedback.
1) Choose one aspect of film language that has been used especially well in this movie an say why?
The variety of camera shots used e.g. close ups and the longs shots were effective as it lets the audience see the surroundings of where they are also the close ups show their facial expression letting us know how the character is feeling.
2) Choose one aspect of film language that could be improved in this movie and explain how?
The dialogue spoken between the males should have been louder
3) Can you recognise any stereotypes in this movie?
The males in the film had a bigger role to play as they were seen more throughout the film also the only the males had dialogue
4) Can you think of any intertextual references with any other movies when you watch this movie? Explain.
In the film collateral with the scene with the bag swap
5) Who do you think would be the audience for this movie?
The audience for this film will be between the ages of 17-23 as it is quites action packed
6) Write down 5 words which would describe this film
Action –packed, thrilling , interesting , suspenseful and
7) What sort of institution do you think would release this movie?
Youtube – as a trailer